Founded in 2007, PaperTrails was built on the principle that encouraging people to communicate through the written word will enhance their sense of self expression and deepen relationships with those around them. With that theory in mind, Paper Trails carries products that are distinctive in their bright design, clever style and witty charm. (Seriously, you’ll be laughing out loud at the section of snarky greeting cards.) The shop has over 1000 square feet dedicated to specialty paper – more retail space than any other paper experience in Cleveland.
Kristina Buchholz, Owner + Principal Designer
Kris comes to Paper Trails with over 20 years in the wedding invitation and stationery industry. She spent 14 years as a creative product designer for American Greetings in Cleveland and has designed and printed custom wedding invitations for over 20 years. Kris has a unique talent for transforming a bride's ideas and dreams into the perfect wedding invitation. Custom creations using Envelopments papers are her specialty. In her spare time, Kris enjoys celebrating her Latvian heritage with her traditional folk dancing group and is and active member of the Latvian church. Kris lives in Lakewood with her husband John and three cats Abu, Junior and Minka.
Melissa Diemert, Bridal Consultant (Pre-Designed Product Lines)
As the lead Bridal Consultant for Paper Trails, Melissa works with customers who are shopping for save-the-dates and wedding invitations. From wedding and party invitations to table numbers and place cards, she'll discuss design concepts, help with paper selection and review pricing options. She loves connecting clients with the perfect invitation, and is excellent at working within specific customer needs and budgets. After over eight years in the Nutrition field and a brief break to raise her small children, Melissa was looking for a change in her career direction. Paper Trails has been the perfect fit, drawing on her background in customer service and love for the written word. Melissa earned her B.S. in Nutrition and Food with a minor in Business from Kent State University, and resides in Lakewood with her husband and three beautiful daughters. Melissa works by appointment.
Erica Nelson, Lead Retail Associate and Merchandiser
Erica has always had a passion for commercial art and design. With over 10 years of experience in customer service, layout, window and chalkboard artistry, she is excellent at bringing each customer's vision to life. Erica lives in Rocky River, and spends her off-hours staying involved with her daughter's many extra curricular activities, including ballet, cello, basketball and girl scouts.